Biskit: Bridging Restaurants and Customers
Biskit was a groundbreaking mobile application designed to streamline the dining experience by connecting restaurants directly to their customers. Through its intuitive interface and robust features, Biskit aimed to revolutionize the way people interacted with their favorite eateries.
Technologies Used
The Challenge
Restaurants often struggle with high commission fees from delivery platforms and lack a direct line of communication with their customers. They needed a solution that would allow them to build their own brand presence and own the customer relationship, while still providing a seamless ordering experience.
The key challenges were:
- reducing dependency on third-party aggregators
- providing a smooth, native mobile experience
- handling real-time order updates and payments securely
The Solution
We built a comprehensive platform that empowers restaurants to create personalized brand pages. This wasn't just an ordering app; it was a marketing tool.
Key Features
- Effortless Ordering: Customers could effortlessly browse through a diverse array of restaurants, explore menus, and place orders with just a few taps.
- Secure Payment Integration: Seamless and secure payment integration allowing customers to complete transactions without hassle.
- Real-Time Order Tracking: End-to-end transparency from kitchen to doorstep.
- In-App Marketing: Tools for restaurants to run targeted campaigns and promotions directly to their customer base.
"Biskit empowered restaurants to take control of their digital presence, moving beyond just being a listing on a delivery app to owning their customer relationships."
The Outcome
Despite its promising features and initial success, Biskit underwent a strategic pivot. However, the technology and insights gained have been invaluable. The system demonstrated that restaurants are eager for tools that give them more control, and the architecture built for real-time order management has influenced subsequent projects.
